As the yachting industry races online, virtual boat shows are taking center stage, but are they enough to keep our attention?
How do we make it NOT a really long commercial?
How do we make it different from our website?
Which platforms work the best?
What are other industries doing?
Why would our customers care?
Before you head into your next Marketing meeting read this article. It’ll help you lead your company into the future.
I’d like to thank Rebecca Whitlocke for allowing myself and others to contribute to such an important article. If you haven’t already read her work, be sure to follow her.
Are Virtual Boat Shows a fad or will they stick around? Comment below.
Sea you on the water.